Impressum là gì

We get questions regarding the “Impressum” often, therefore we’d lượt thích khổng lồ answer the most comtháng questions here:

What is an Impressum / disambiguation to privacy policy

An Impressum is essentially a statement of ownership và authorship. It was put into place khổng lồ in an effort khổng lồ protect user data, combat illegal content and spam by making website owners identify themselves, & as a result assume responsibility for the content on their platkhung.

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Often when talking about an Impressum, people mean the German (DACH) version of compulsory information placed on a trang web.


The Impressum is legally required on all commercial websites published in German-speaking countries (Germany, Austria, và Switzerland), whether the trang web is published via a .de top-level domain name or not.

The point can be made that if you simply have sầu a personal blog without ads and make no money from it, then the Impressum is not required.


The privacy policy and the Impressum

Often we are asked why we don’t add certain information necessary for the Impressum within our privacy policy. These are our answers:

we believe an Impressum should be a standalone page containing the information regarding the Impressum, this makes it easier to lớn digest the information
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Please remember that whether you choose to lớn include an Impressum in the “Website owner” field or not, the “Website owner” field must include valid identifiying information.

With that said, let’s take a look at two of the most popular questions regarding using an impressum on your site or page.

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Generally, an Impressum should contain the following information:

Name of the website owner (a business name is usually used here)Registered address (please note that a PO Box – Postfach – is not considered to be a valid registered address as the owners can not typically be found there)Valid tương tác information – phone number, fax or tin nhắn addressIf an activity needs official authorization, information about the supervising authorityName of the individual legal representative (typically the owner of the trang web or the person managing the site)VAT number or other equivalent state-issued numberAny additional trade registry or license numbers

Note: In the case of Germany, the Impressum is regulated inside Art. 5 TMG.


An Impressum should be:

always availableeasily recognizable (Gọi it “Impressum”)immediately accessible

If you choose khổng lồ include the Impressum information within the owner section of the privacy, you must properly link lớn it as “Impressum” otherwise the placement may fail lớn meet the “easily recognizable” & “immediately accessible” requirements. It is for this reason, again, that we believe sầu the impressum should go on its own separate page.


Impressum for Facebook Pages

Facebookoffers a way for users to add an Impressum for user-created public pages. Even though there is no unisize way Facebook page owners can use the Impressum section, they generally provide these kinds of basic information:

Name of the business or organizationAddress of the organizationContact information (e-mail, phone number, fax number etc.)Name of the owner or manager of the page and the organizationRegistration và license number(s)

To add an Impressum khổng lồ your Facebook Page:

ClickAbout (or Page Settingswith the new design) on the left side of your pageClick (Edit)Page InfoFind theImpressumsection và add your info (the limit is 2,000 characters)ClickSave sầu Changes

Your visitors will be able to see this information when they click the “About” links below your Facebook Page’s profile (see examples below).


Privacy Policy for Facebook Pages

Unlike the Impressum, which in general is not a requirement for Facebook Pages, if you run your business on Facebook (even without a website), you need to lớn have a privacy policy availablefor your customers khổng lồ read. For more information:


USt-ID-Nr: DE1234567890


Tandem‘s Impressum page is a good example of longer, but well segmented information. At the time of publishing this post it looks lượt thích this:

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Facebook Impressum Examples

Here is Audi’s Impressum on their Facebook page:

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Siemens has an Impressum on its “About” page as well:

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