The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many website owners around the world must disclose their identities và tương tác information in an impressum.Quý Khách đang xem: Impressum là gì
Read on lớn find out what an impressum is, whether or not you need one, và how lớn create an impressum for Facebook.
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What Is an Impressum?
An impressum is a statement of ownership and authorship of content, which is legally required to lớn be put on published online & print media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the liên hệ information of the website or business owner, as well as basic information about the company.
“Impressum” is an adopted German word with Latin origins, meaning “khổng lồ impress or lớn engrave sầu.” The closest English equivalents khổng lồ “impressum” are:“legal notice”“imprint”“masthead”“about us page”
Do I Need an Impressum?According khổng lồ the German Telemedia Act, you need an impressum if you operate a commercial trang web (including business social truyền thông pages) in Germany, Austria, or Switzerlvà, regardless of whether you have a .de tên miền or not.
Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.
What Should I Write in an Impressum?
According lớn the Telemedia Act, you should include the following in an impressum:Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, email address)Business registration information (including register name & registration number)VAT ID number or trade registry number if applicable
Impressum & FacebookMany businesses have sầu their own websites as well as social truyền thông pages. Facebook added a feature that allows users lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.
What Is an Impressum on Facebook?
An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information và legal identification numbers. Facebook allows users to lớn input đầu vào up lớn 2,000 characters for their impressum, after which the text is shortened, and a link to lớn the complete impressum is added.
Facebook’s Pages, Groups, & Event Policies require page administrators to obey all applicable laws and regulations. This means if you’re subject to lớn the Teletruyền thông media Act, Facebook requires you lớn include an impressum on your page.
Impressum Facebook Examples
There are different ways to lớn write và present an impressum for your Facebook page. The following Facebook impressum examples vary in wording và formatting, while still meeting the requirements for an impressum.Audi
Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name và number, & VAT ID. They provide additional liên hệ information and resources for users who want to find out more about their fuel consumption data.
An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID and mailing address.Birkenstock
Birkenstock’s Facebook About Page features their business mô tả tìm kiếm và impressum. Although they have sầu a relatively short impressum, they provide the required business và contact information.
You can vary the length of your impressum & the order of information as long as the required information is presented.Allianz
Impressum are also referred to as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum lớn your website’s full imprint or impressum page for your users’ convenience.
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How khổng lồ Add an Impressum on Your Facebook Page
Here’s how to lớn add an impressum to lớn your Facebook page:Clichồng Pages in the left thực đơn of your News Feed.Go lớn your Page & cliông chồng Edit Page Info.Scroll down to lớn the More section và enter your business information in the Impressum field.Click Save Changes.
Impressum ExamplesImpressum on websites also come in different styles for different businesses. Chechồng out the impressum samples below lớn get ideas of how to format your impressum.
Swarovski — Online Shop Impressum
Swarovski’s imprint has all the required elements of an impressum, including business và liên hệ information for their Switzerlvà office. They also provide contact information for their US office for US users.
It’s a good practice for multinational companies with English websites to lớn post their impressum if they also operate in German-speaking countries.
Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English trang web, because they also operate in Switzerlvà, as seen in the example.
ABB Group — Website Impressum
Engineering firm ABB’s impressum specifies that their trang web is owned by the ABB company, và provides company details including the CEO’s name, business address, tương tác information, & business registration information.
Follow this example by identifying who manages or owns your trang web. If your trang web is maintained by a third-các buổi tiệc nhỏ organization, include their tương tác information as well.
7132 Silver Restaurant — Disclaimer Impressum
7132 Silver Restaurant’s impressum & disclaimer page features liability and privacy disclaimers in addition to lớn their impressum. They also provide information about the third-buổi tiệc nhỏ organization that developed their trang web.
Like in the example, you can choose khổng lồ include your impressum in your disclaimer, or simply provide a link lớn the impressum page if it’s too long.
Now that we’ve sầu walked through what an impressum is & how to create one, let’s revisit what you need khổng lồ know about impressum:An impressum is a statement of ownership và authorship.An impressum helps combat spam & disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria and Switzerlvà.A standard impressum text includes names of the business/website owner, business tương tác information, & any government-issued identification or registration numbers.
Before creating your impressum, consult other impressum resources or nhận xét the Telemedia Act for detailed descriptions of the requirements.
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Finally, display your impressum in conspicuous places on your website or Facebook page to comply with German laws.
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